Jellysmack
For two years, I worked as Lead Copywriter at Jellysmack, helping shape and expand the brand’s presence in France. My role was to craft a voice that felt both true to Jellysmack’s global spirit and relevant to the French audience. Our biggest success came with the creation of two channels: Oh My Goal and House of Bounce. Collaborating with creative and marketing teams, I focused on turning ideas into clear, meaningful messages. As the brand expended and took a more international approach… My work still lives in the form of YouTube Channels that became cult classics.
Lydda
With a group of former colleagues from Jellysmack, we built Lydda to keep doing what we do best. Creating agile, engaging content for social media. At Lydda, I bring my voice and vision to every project. From shaping the narrative of our videos to crafting the tone and flow of our website… We set out to carve our own path and create on our own terms. As a pivotal member of Lydda, I make sure the brand speaks to its rightful audience… While being in charge of the vast majority of scripts that feed our channels.
Be Sport
Where it all began. For 4 years, we started from scratch, trying to create THE sports social app of reference in France. It is also where I honed my claws as a copywriter. Where to go, where to begin when you tackle sports as your point of entry to one’s brain? A challenge that was big, perhaps a little too big. I learned a valuable lesson with Be Sport. In copywriting, in tech, and in life as a whole… More often that not, less is more.
